K-Pop artists who are sincere about their characters... Why did NewJeans join hands with an IP company?
June 12, 2024 Entertainment industry actively engaged in pop-up store operation and character product development Provide a sense of familiarity collaboration will character-specialized companies From BT21 to Bunini, Miniv, and Zeroni... The opportunity and expand fandom Despite the ongoing internal feud between HYBE and ADOR, NewJeans' comeback was highly sought after. The pop-up store in Sinsa-dong, Seoul, which NewJeans recently opened along with IPX, is also doing well. Pre-booking for the first day's visit was closed within 20 minutes, and goods are also being sold successfully. In particular, IP products such as PowerPuff Girls designed with the new single "How Sweet" costume and Bunini-related products based on NewJeans' iconic rabbit are especially popular. Character IP is releasing "synergy" with K-pop artist. NewJeans How Sweet Pop-up will be held until the 17th at Line Friends Square Shrine © IPX Provided BT21 is the starting point... Backgr...