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[Enterconomy] BT21 • Bunini • Minini... A million ways to love K-Pop idols

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  July 19th, 2024 K-Pop artist IP is being used in various fields. In the past, it was only a portrait of an artist or an album-related goods. But recently, the fan experience and expanding to self-portraits with character IP and artist frames. IPX (formerly Line Friends), which is in charge of the character IP business, will open a pop-up store to commemorate the release of (G)I-DLE's 7th mini album "I SWAY" at the Gangnam branch of the Line Friends store until the 21st. The venue is decorated with the concept of a new album, especially (G)I-DLE's character Minini, which was unveiled for the first time at the event, is drawing attention. (G) I-DLE's Minini is drawing attention. (G) I-DLE's Minini is a character created by reflected the charm of the members such as facial expressions, personalities, and appearances. Besides (G) I-DLE, IPX is creating characters by utilizing various IPs of artists. BT21 is the most effective use case scenario, which was created...

K-Pop artists who are sincere about their characters... Why did NewJeans join hands with an IP company?

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  June 12, 2024 Entertainment industry actively engaged in pop-up store operation and character product development Provide a sense of familiarity collaboration will character-specialized companies From BT21 to Bunini, Miniv, and Zeroni... The opportunity and expand fandom Despite the ongoing internal feud between HYBE and ADOR, NewJeans' comeback was highly sought after. The pop-up store in Sinsa-dong, Seoul, which NewJeans recently opened along with IPX, is also doing well. Pre-booking for the first day's visit was closed within 20 minutes, and goods are also being sold successfully. In particular, IP products such as PowerPuff Girls designed with the new single "How Sweet" costume and Bunini-related products based on NewJeans' iconic rabbit are especially popular. Character IP is releasing "synergy" with K-pop artist. NewJeans How Sweet Pop-up will be held until the 17th at Line Friends Square Shrine © IPX Provided BT21 is the starting point... Backgr...