[Enterconomy] BT21 • Bunini • Minini... A million ways to love K-Pop idols
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July 19th, 2024 K-Pop artist IP is being used in various fields. In the past, it was only a portrait of an artist or an album-related goods. But recently, the fan experience and expanding to self-portraits with character IP and artist frames. IPX (formerly Line Friends), which is in charge of the character IP business, will open a pop-up store to commemorate the release of (G)I-DLE's 7th mini album "I SWAY" at the Gangnam branch of the Line Friends store until the 21st. The venue is decorated with the concept of a new album, especially (G)I-DLE's character Minini, which was unveiled for the first time at the event, is drawing attention. (G) I-DLE's Minini is drawing attention. (G) I-DLE's Minini is a character created by reflected the charm of the members such as facial expressions, personalities, and appearances. Besides (G) I-DLE, IPX is creating characters by utilizing various IPs of artists. BT21 is the most effective use case scenario, which was created...