[Daum] If Min Heejin is fired, will NewJeans members loses their identity?
May 16th, 2024
Public interest focused on NewJeans' future activities amidst HYBE-Min Heejin internal dispute
ADOR, who claimed "NewJeans neglect," spreads concerns over red lights when Min Heejin is dismissed
HYBE refutes possibility of NewJeans mistreating and long-term storage... The key is maintaining team direction
Amid a series of internal feuds between CEO of ADOR Min Heejin and parent company HYBE over management rights, various concerns and speculations about the future moves of ADOR's group NewJeans are also intensifying day by day.
The conflict between Min and hYBE was revealed to the surface on the 22nd of last month. It came as news spread that HYBE launched an audit against Min and the management of ADOR. Since then, HYBE said, "We have secure circumstantial evidence that Min and ADOR's management, A, have attempted to take independent actions by taking over management rights and evidence to prove it." Min's side immediately refuted the allegations. On the 26th of last month, Min held an unusual emergency press conference in violation of her previous move to minimize physical contact with the media, refuting suspicions about her attempt to take over management rights, and harshly criticizing HHBE's "NewJeans plagiarism" and sudden launch of an audit.
Amid the tightly confronted claims of both sides, the conflict between HYBE and representative Min gradually deepened. hYBE consistently demanded Min's dismissal, claiming Min's breach of trust and conspiracy to take over management rights, and Min refuted HYBE's claim and raised issues about unreasonable inter-shareholder contracts and unfair treatment NewJeans received from HYBE. In the absence of any whether Min's dismissal as demanded by HYBE is expected to be decided at ADOR's extraordinary shareholders' meeting. ADOR's extraordinary shareholders' meeting will be held in the 31st.
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Amid the series of of "NewJeans' mistreatment', concerns are growing about "being in a cold position"... The insdustry;s attention is on
Conflicts beteen the two sides have reached their peak as the date of extraordinary shareholders' meeting has been set. In order to block the voting of HYBE, the largest shareholder of ADOR. Min filed a provisional injunction to the court to ban the exercise of voting rights, complained about HYBE;s illegal audit proceedings, and even argued for HYBE's mistreatment of HYBE's NewJeans members' parents.
HYBE immediately refuted Min's claim, saying it was "groundless." However, while Min's side has repeatedly insisted on HYBE's discrimination against NewJeans, the provocative claim that "HYBE Chairman Bang Sihyuk ignored the greetings of NewJeans members" hit the public opinion once again. Although Min's claim that NewJeans was neglected by HYBE has not been clearly confirmed due to the conflicting opinions of the two sides, her claims that "NewJeans is HYBE's ugly duckling" has already become an established fact to the public.
In particular, those who have been concerned about the damage NewJeans will suffer from since the conflict between Min and HYBE erupted are concerned that NewJeans could be neglected by HYBE if Min's dismissal is approved at an extraordinary general meeting on the 31st. HYBE has already expressed its intention to provide the best support and protect the members for NewJeans' psychological and emotional care and successful comeback through several statement, but fans' concerns are deepening.
If CEO Min's dismissal is confirmed as such concerns, will NewJeans fall from HYBE to "cold rice"? In response, the industry believes that "It is unlikely that HYBE will actually accept NewJeans (a slang trm for not making a comeback for a long time)." Aside from the authenticity of HYBE's claim to discriminate against NewJeans, which CEO Min claimed, it is considered that it is not realistic to neglect them with private emotions considering the proportion of NewJeans in HYBE's profit structure.
An industry official said, "It is more like an act of self-destruction that HYBE treats NewJeans differently at a time when NewJeans has formed a thick fandom at home and abroad, and public attention amid this incident. If Min is dismissed, HYBE is more likely to do their best to achieve better results than during Min's tenure, even if it is to reverse the worsening public opinion."
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The key is whether or not to 'maintain team direction and color'
If CEO Min's current application for a provisional disposition to ban the exercise of voting rights is not accepted, it will be difficult for Representative Min to avoid dismissal at the extraordinary shareholders' meeting on the 31st. In this case, CEO Min will withdraw from NewJeans with the last "How Sweet," which will be released in Korea on the 24th.
At this time, the point of most concern is not whether HYBE will 'store NewJeans', but whether the unique color and direction that NewJeans has built since its debut will continue. It cannot be denied that NewJeans has been carrying out activities under CEO Min's overall productin from the planning stage and has established a team color with CEO Min's unique sensibility, and with this sensibility, and with this sensibility, they have succeeded in differentiating themselve in the domestic and international music markets and built a strong fandom.
If Min is dismissed, it is expected that a new management team of ADOR will be set up around HYBE, and it is still difficult to erase the question of whether NewJeans will be able to continue its differentiated sensibility without Min. Fans are also raising concerns that they could lose this identity after Min's absence, nothing that the secret to NewJeans' biggest popularity was its unique sensibility and music that could not be found in the K-Pop scene.
This is also a task that HYBE should consider deeply. In other words, it is not just important to win the conflict with CEO Min, but it should be accompanied by a concern about how to protect their identity by continuing the support for NewJeans, which HYBE emphasized several times. If NewJeans is shaken with CEO Min's resignation, HYBE cannot avoid a much bigger crisis that the current situation.
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