NewJeans selects Saengwabangyakgwa as a gift for Bunnies

 May 22, 2024

NewJeans has selected Saengwabang yakwa medicine as a gift for Bunnies.

NewJeans unveiled "Cool With You" at the "2024 Korea On Stage - New Generation," which aired in KBS2 TV at 11:25 PM on May 21. This is a special stage to promote our heritage and culture, and on the day of the public shooting, they (NewJeans) prepared a special gift for Bunnies, Saengwabang yakgwa, a special medicine representing Korea, as a special gift for Bunnies who came to cheer for NewJeans..

Saengwabang yakgwa is a premium handmade medicine that dreams of creating K-Dessert that connects tradition and modernity, Korea and the world, and people.

Saengwabang yakgwa has also been selected as 2024 Paris Fashion Week dessert, and as in the spotlight as a luxurious yet global dessert that is included in the VIP gift of Hyundai Department Store and the hotel room package of Kyungwonjae Ambassador.

A Saengwabang yakgwa official said, "We hope that our yakgwa, which has been prized since ancient times, will connect people as a gift that exchanges precious hearts," and added, "Modern people will continue to consume and explore tradition, and people around the world will continue to consume and explore Korean culture. We want to contribute together to increase the diversity of global culture."

생과방 약과 (Saengwabang yakwa) is a type of traditional Korean cake (한과 // hangwa) made from wheat flour, honey and sesame oil. This cake is usually served during celebrations of important events in Korean society. Historically, this cake has been made since the Goryeo Dynasty (935-1397) and is written about in ancient documents. This cake was considered special and was used by kings in offering ceremonies at Buddhist temples. In Chin, yakgwa is known as Goryeobyeong ( Goryeo cake ). During this time, yakgwa were made in the shape of birds , carps or fruit. During the Joseon Dynasty (1397-1910), this cake was made into a simpler chrysanthemum shape for ritual offerings. In that era, yakgwa, which was made from ingredients such as wheat , honey and sesame oil , was considered a luxury for the average person so that at one time when the price of goods rose and caused people to starve, this cake was prohibited from being made. 

Original article: Star Daily News