ADOR and NewJeans donate all proceeds from university festival to Korea Scholarship Foundation

June 3rd, 2024

[Theqoo - Hot] ADOR and NewJeans donate all proceeds from university festivals to Korea Scholarship Foundation

NewJeans donated all of the profits earned from their university festivals to the Korea Scholarship Foundation their agency ADOR announced on the 3rd.

All donations made in the name of ADOR and NewJeans will be used to support living and housing expenses for low-income college students.

Starting on the 25th of last month, NewJeans performed on festival stages at Chosun University, Dongguk University, and Chung-Ang University. They performed their hit songs at the festival, including their new songs "How Sweet" and "Bubble Gum."

ADOR and NewJeans said, "We received so much strength and love while performing on stage at 7 college festivals in a week. We wanted to return the love we received to college students in need. We are grateful for being given this opportunity."

Comments

• ADOR does a really amazing job sincerely. It's good for the kids' skills and experience, and it's good for forming bonds with fans. Since it seems like malicious comments could come out, they found an appropriate donation source and donated everything which improved their image too. I think it shows what it means to be an agency that is good at their work

• It's companies like this that develop K-Pop

• Wow, that's a crazy donation

• They're seriously so cool

• How scary must it have been for them to be compared to someone who is acting like a money thief ㅋㅋㅋㅋ

• Wow, from the university festivals... To Korea Scholarship Foundation... They did a really good job ㅠㅠㅠㅠ The donation source is really good too... It's meaningful

• This is really a comparison. At this point, the CEO of HYBE needs to be changed

• This is Hip-hop

• There was an analysis how NewJeans lacks the power to unite core fans because they did not have any known pre-debut members, but now they are loved equally by the public. It seems like a series of events will increase not only the public but also core fans too ㅋㅋㅋ

• To be honest, I wasn't interested in NewJeans before but this incident made me interested in them. When I looked into them, they all seemed so pretty (and I'm not just talking externally) and talented, so I started rooting for them

• Wow, the money earned from the college festival is donated to college students. That's amazing

• They're also practicing while thinking about their world tour next year, and their goal is to gain the enthusiasm and energy of those college students, so this is perfect

• This is really clever... Because the college students' money will be creating a virtuous cycle again

• This is really sensible. They gave it back to the students. I really like the purpose and practice of this

• Their words match their actions. They said they were not trying to make money by performing in local areas but it was to improve the skills of the members and they donated everything

• They're cool~ To be honest, until this incident, I thought that NewJeans were a group that was successful without any difficulties due to their background of being from a large company with a famous producer. But I saw that they were a big group that maintained a firm vision even though they faced many difficulties and hardships even before their debut. When I looked into them more, I realized that not only were all the members pretty, but they were also talented, and they became a very likeable group. There must be a lot of people like me too ㅋㅋㅋㅋ

• The chose the donation destination very well🥺👏👏👏👏👏 They wanted to give back to the students the love they received from them. It's so heart warming 🖤

Original post: Theqoo