Reasons why NewJeans' Japanese debut is highly expected

 June 20th, 2024





NewJeans' debut in Japan is just a day away.


NewJeans' "Supernatural," which will be released worldwide at 1 p.m. on the 21st, will feature a total of four songs by adding the title track "Supernatural," the track "Right Now" and the instrumental of each song.


As always, just by releasing the music video in advance, NewJeans' music permeated into the public's mind. The unique sophisticated sensibility and soft tone of NewJeans contribute to criticism that " Japanese lyrics also sound natural and comfortable."



New Jack Swing? Drum and bass genre running this summer


The title song "Supernatural," a jack swing style song with nostalgic sensibility, is drawing the most anticipation. The credits of the song include "pop star" Pharell Williams. Some of the song were released in the music video teasers released in the 15th and 20th, and there is no part to miss from the catchy intro to the humming chorus.


The track "Right Now" is also have a music video. The song is characterized by fast beats of drum and bass genre and bouncy vocals from the members. It was partially released as a CM song and has already gone viral. It is a sophisticated pop style song that is easy for everyone to listen to.



The greatest collaboration of all-time with the greata rtists of the culture and arts


NewJeans, who became a sensation through innovative promotions and collaboration every time, is also drawing attention as a unique attempt to make its debut in Japan.


Collaboration with great artists in the culture and arts world, such as Takashi Murakami and Fujiwara Hiroshi, is by far the talk of the town. Takashi Murakami worked with Hiroshi Fujiwara on various products using his signature flower character and worked on street fashion items such as t-shirts, bandanas, hats and bags to target generation z tastes around the world.


NewJeans has successfully carried out various project with various global brands, creating value beyond collaboration. It is highly likely NewJeans' collaboration method, which produces results in a new level without losing each other's identity, will work again this time.



Entered Tokyo Dome upon debut... Even though it was a weekday, all shows were sold out


The Tokyo Dome fan meeting which coincides with Japan's debut, probes NewJeans' status. NewJeans went beyond the existing framework of the debut showcase in order to get closer to Bunnies (fandom name) who showed a lot of support even before their debut. Even though this Tokyo Dome fan meeting is held on weekdays (June 26th - 27th), and all tickets are sold out.


It is expected that the momentum of NewJeans, who do not hesitate to try new things and diligently at their own pace, will continue in Japan.


NewJeans, will appear in Japan's leading music broadcasting programs one after another, accelerating their local activities. Starting with Fuji TV's "Mezamashi TV" and "Mezamashi 8" on the morning of the 21st, Asahi TV's "Music station" on the same day, Nippon TV's "With Music" on the 22nd, TBS TV's CDTV Live" on the 24th, Fuji TV's "FNS Song Festival" on the 3rd of next month, and TBS' "Music Day 2024" on the 13th of last month.



Original article: JTBC


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